CONVERSION COPYWRITING FOR CREATIVE COURSE CREATORS
You’re the expert.
Your copy should sound like it.
You’ve launched your course. Built something great. If it’s not converting the way it should, the problem is the words not the work.
Sound Familiar?
You’re not alone. These are the exact situations my clients come to me with.
You're the best-kept secret
You’ve got the credentials. The client wins. The testimonials. But your website reads like everyone else’s — and the perfect clients keep scrolling past.
Your voice gets lost on the page
On a call, you’re magnetic. In writing? Stiff, generic, weirdly corporate. The personality that converts in DMs disappears the second you open Google Docs.
You're launching to crickets
The offer is solid. The audience is warm. But the sales page, the emails, the IG captions — they’re not pulling their weight. You know it could convert better.
WHAT I WRITE
Copy That Does The Heavy Lifting
No templates. No swipe-file rehashes.
Just strategic copy built around your offer, your voice, and your buyer.
Sales Pages
Long-form pages for your signature course, coaching container, or consulting offer — written to convert browsers into buyers.
Email Sequences
Welcome series, nurture flows, and full launch sequences that turn subscribers into clients (without sounding like a robot).
Website Copy
Home, about, services, and offer pages that finally sound like you — and tell the right people they’re in the right place.
Launch Copy
End-to-end copy for course launches, cohort openings, and waitlist campaigns. Sales page, emails, social, the works.
Lead Magnets & Funnels
Opt-ins, landing pages, and follow-up sequences that grow your list with people who actually want what you sell.
Brand Voice & Messaging
Get clear on what you say, how you say it, and why it lands. Messaging guides and voice frameworks you can hand to anyone.
WHY PURPLE PERSUASION
Persuasion, Not Pressure
Emotional appeals over force. Psychology over coercion.
Copy that moves the right people to act — because they already wanted to.
I actually listen
Deep voice-of-customer research and real conversations — so the copy sounds like you on your sharpest day, not a watered-down version.
Strategy before sentences
Pretty words don’t convert. Clear positioning, a real buyer, and sharp offers do. We start there, every single time.
No jargon, no fluff
Plain-language copy that respects your reader. Persuasive without being pushy. Personable without being unprofessional.
Built for the 'almost-there' stage
I write for course creators who have already launched, built something great, know their offer works, but hit a ceiling their current copy keeps hitting. My job is making sure your copy carries the same skill as your work does.
MEET YOUR COPYWRITER
Hi, I’m Kathy G!
Conversion copy isn’t pressure. It’s persuasion — guiding the right people toward a decision they already want to make.
I work with women who have who’ve quietly built something incredible and are tired of their website, sales page, and emails not reflecting that. Entrepreneurs, artists, musicians, makers of all kinds — someone like you who needs copy that converts the way your offer deserves.
Before this, I spent years inside the messy middle of online business through Purple Essence Digital, which means I don’t just write pretty sentences. I understand funnels, launches, audiences under 20K, and what it actually takes to sell when you’re not (yet) a household name.
My background in psychology and communication shows up in every project: deep research, sharp positioning, and copy that sounds like a smarter, more confident version of how you already talk. No bro-marketing. No fake urgency. Just words that respect your reader and earn the sale.
Mom of two. Prince superfan. Tap dancer. Multipotentialite💜
LET’S TALK
Ready for Copy That Actually Converts?
Tell me about your offer, your audience, and where the copy is falling short.
I’ll tell you if I’m the right fit.